Service 01
Tender & Pitch Strategy
Winning tenders isn't about writing the best document. It's about understanding what the client really wants, and positioning your business as the only credible answer.
Strategy before the first word is written
Most businesses start writing too early. They respond to the brief as written, rather than the brief as intended. RBTL helps you slow down at the start, so you can move faster, and smarter, when it counts.
We work with your team to interrogate the opportunity: What does this client actually value? What are the unstated criteria? Where are your competitors likely to position? What's your genuine point of difference, and how do you make it land?
From there, we help you build a bid that's strategically coherent from cover to close, one that reads like it was written for this client, not adapted from last time.
What's included
How we work
01
Opportunity Review
We analyse the brief, the client, and the competitive context to identify your strategic position.
02
Win Strategy Workshop
A focused session with your team to develop win themes, key messages, and a differentiated narrative.
03
Submission Development
We work alongside your team to structure, write, and refine a submission that reflects your strategy.
04
Review & Refinement
Final review against the evaluation criteria, with targeted edits to sharpen impact.
Have a live tender?
If you have a bid on the table right now, let's talk. We can engage quickly and make an immediate difference.
Get in Touch